Fin is getting acquired. Is now the time to switch?
Salesforce has agreed to acquire Fin (formerly Intercom). If you run customer calls on Fin and you're worried about how Salesforce will handle your customer conversations and data — Bland is the secure AI customer service platform where your data never touches a third party.
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The news
Salesforce is acquiring Fin for ~$3.6 billion
Announced June 15, 2026. Fin (formerly Intercom) is heading into Salesforce and Agentforce, with the deal expected to close in Salesforce’s fiscal Q4 2027.
What changes for Fin customers
01
The roadmap now belongs to Salesforce
Salesforce agreed to acquire Fin (formerly Intercom) in June 2026 and is folding it into Agentforce. The product direction, release pace, and priorities you bought into are now set inside a much larger company.
02
Pressure toward the Salesforce stack
As Fin moves into Agentforce, the path of least resistance points at the broader Salesforce platform. Teams that run a different CRM or want vendor independence can find the gravity working against them.
03
Support-deflection DNA, not voice-native
Fin grew up in Intercom chat and customer-support deflection. Outbound calling, sub-second turn-taking, and high-volume regulated phone workflows sit outside the product's original center of gravity.
Why teams switch to Bland
Independent, not absorbed
Bland is a focused voice AI company with its own roadmap. Fin's direction now sits inside Salesforce and Agentforce. Teams that bought Fin for its product get a different vendor than the one they signed with.
No forced platform migration
Bland connects to whatever CRM and tools you already run. There is no pressure to standardize on Salesforce or re-platform onto Agentforce to keep your voice agent working.
Built for the phone
Bland is voice-native: sub-400ms turn-taking, interruption handling, and outbound calling at scale. Fin grew up in chat and support deflection; voice is one channel among several.
Proprietary stack and transparent pricing
Bland owns its models (transcription, LLM, and TTS), ships SOC 2 Type II, HIPAA, and PCI DSS, and prices at $0.11 to $0.14/min all-inclusive, with no per-resolution math and no enterprise-only gating.
Bland vs Fin, line by line
| Feature | Bland | Fin |
|---|---|---|
| Ownership and roadmap | Independent, voice-AI focused | Acquired by Salesforce (June 2026); folding into Agentforce |
| Primary surface | Voice (inbound and outbound phone) | Omnichannel support; chat-native heritage (Intercom) |
| Outbound calling | Native at scale (renewals, FNOL, payment reminders, qualification) | Support and deflection first; verify outbound voice |
| Infrastructure | Proprietary models (transcription, LLM, TTS) | Apex model tuned for support resolution |
| End-to-end latency | Under 400ms | Optimized for resolution, not real-time turn-taking |
| Pricing model | $0.11 to $0.14/min all-inclusive | Per-resolution; Salesforce enterprise contracting post-acquisition |
| Platform lock-in | Works with any CRM and stack | Salesforce-aligned roadmap |
| Compliance | SOC 2 Type II, HIPAA with BAA, PCI DSS, GDPR | Verify; enterprise via Salesforce |
| Deployment | Cloud, VPC, On-Premise | Cloud (Salesforce) |
| Target market | Enterprise regulated phone workflows | Customer support automation and deflection |
See the full breakdown: Bland vs Fin.
Real customers. Real revenue.
How enterprises across insurance, healthcare, and finance automate their phone calls with Bland.
$40M+ added in five months.
“Most people think Emily is a real person.”Jake Peters · VP of Growth, MyPlanAdvocateHealthcare · American Way Health
$430M+ in additional annual revenue.
“More swings at the bat equals more revenue. And Bland gives us those swings.”Anthony Bottley · CEO, American Way HealthFinancial services · IHFA
$750K saved by retiring the IVR.
“We save thousands of dollars a day. If I have to turn it off, I cringe at how much money we'd be losing.”Greg Blake · CIO, IHFA
Fin alternative FAQ
Salesforce announced a $3.6 billion agreement to acquire Fin (formerly Intercom) on June 15, 2026, with the deal expected to close in Salesforce's fiscal Q4 2027. Fin's AI support agent is slated to fold into the Agentforce portfolio. Existing Fin customers should expect roadmap, pricing, and packaging decisions to be made within Salesforce going forward.
For teams whose volume is on the phone, yes. Bland is an independent voice-native platform built on proprietary infrastructure with sub-400ms latency, native outbound calling, SOC 2 Type II, HIPAA, and PCI DSS compliance, and $0.11 to $0.14/min all-inclusive pricing. It does not depend on the Salesforce stack and is not changing hands.
Bland charges $0.11 to $0.14 per minute, all-inclusive, covering transcription, inference, TTS, and telephony. Fin uses per-resolution pricing, and enterprise contracting now runs through Salesforce post-acquisition. For procurement teams that need a predictable, line-item budget, Bland's per-minute model is straightforward to scope.
Yes. Bland's implementation team has migrated enterprise customers off other voice and conversational AI platforms. A typical migration covers agent reconfiguration, integration reconnection to your existing CRM and tools, and a parallel-run testing period before cutover. Contact Bland's sales team to scope a migration.
Switching off Fin? Talk to Bland.
Get a migration plan and a side-by-side on your own call volume — no platform lock-in, no acquisition limbo.