Turning Customer Conversations into a Competitive Advantage
For many businesses, financial products can feel interchangeable. Slash recognized that true differentiation comes not only from the product itself but from the experience that surrounds it. Their thesis was simple: when customers feel understood, prioritized, and supported, loyalty follows.
This belief guided Slash’s high-touch approach to serving enterprise clients while also shaping a scalable model for supporting thousands of long-tail customers. Rather than competing solely on price or speed, they set out to make every interaction feel personal - regardless of customer size. To bring this vision to life, Slash partnered with Bland to deploy personalized, conversational AI Agents.
Good customer support was a non-negotiablefor us as a company, and Bland enabledus to deliver a white gloveexperience to thousands of clients.Victor CardenasCEO
The Challenge: Delivering Personalized and Efficient Voice and SMS Support at Scale
Slash’s rapid growth placed mounting pressure on its customer success operations. Onboarding slowed, routine support requests piled up, and interactions risked feeling impersonal. With support teams stretched thin, long-tail customers were often left waiting. In a crowded field of modern banking platforms, too many customer experiences still felt generic and transactional - something Slash was determined to change.
To scale support without sacrificing personalization, Slash partnered with Bland to implement conversational AI Agents that seamlessly transition between voice and SMS. This allowed them to instantly qualify which customers needed quick answers and which required deeper human support - while ensuring every interaction felt both unique and human.
The Solution: Personalized AI that “Customers Love
Working with Bland AI, Slash introduced conversational AI across its phone and SMS channels. The objective wasn’t just automation, but personalization and efficiency at scale.
- Voice Agents greeted customers by name, retained context, and guided them step by step through financial tasks and issue resolution—delivering quick, efficient responses.
- SMS follow-ups ensured customers received confirmations, reminders, and next steps, extending the conversation beyond the initial call and reinforcing a sense of ongoing support. For complex or sensitive matters, Warm Transfers seamlessly connected customers to Slash’s support team, complete with full context for a smooth handoff.
- Through Agent Personalization & Guardrails, every conversation reflected Slash’s tone and brand voice while adhering to strict compliance requirements.
Together, these capabilities - across voice and SMS - ensured that every interaction, from first contact to follow-through, felt thoughtful, personal, and consistent, even as the business continued to grow.
Bland’s AI is the only solution we’ve foundthat actually WOWs our customers.For the first time ever, people actually enjoy calling and texting their banking platform.Victor CardenasCEO
See the Results for Yourself.
Reduce response times, enhance engagement, and scale effortlessly.