AI That Answers Every Inbound Call
Automating Carrier Sales with Bland
Parade is a freight technology platform built to make brokerages more efficient by automating and optimizing carrier engagement. Their product, CoDriver, tackles one of the industry’s toughest pain points: the inbound deluge of phone calls from carriers seeking load information and bookings.
By integrating Bland, Parade replaced the traditional inbound phone rep with a 24/7 AI-powered agent that autonomously qualifies, routes, and responds to carriers. The AI handles repetitive conversations at scale, passing only high-value opportunities to human reps, and enabling instant, around-the-clock service.
Bland’s flexible conversational platform has allowed Parade to not just reduce hold times, but to drive a step-change in operational efficiency. Their brokerages now handle thousands of calls per week with ease, turning what was once a bottleneck into a growth driver.
The first week one of our customersturns on Parade’s CoDriver product, Blandis already handling 100% of their inboundcall volume, and covering freight faster atbetter margins. It’s not cannibalizing otherchannels either. It’s additive. This is amission-critical system.Daniel FurmanData Science Lead
Immediate Impact
Transforming Parade’s Carrier Conversations at Scale
Parade started with an AI for email, automating 200,000+ load inquiries every week. Today, with Bland, Parade can handle 100% of phone volume on the carrier sales floor, autonomously managing two-thirds of inbound calls and qualifying carriers in real time. For the remaining third, Parade drives negotiated price action before passing only the best leads to the human team.
Parade uses Bland’s low-code platform to control every conversation. The result? Custom negotiation flows, fast tuning, and support that actually solves issues. Parade can build and optimize however they want.
In a week of Parade CoDriver usage, almost two-thirds of call volume from carriers is covered, with no additional headcount needed. Sales reps get to focus on big deals, not repetitive tasks. Carriers get instant answers 24/7, even after hours. It’s a win for brokerages and drivers alike.
Together, Bland and Parade help brokeragesbecome more profitable and efficientwhile also creating great experiences forcarriers. We do this by automating themundane tasks and avoiding peoplewaiting in queues or call trees. Carriersget immediate answers 24/7 and brokersget prices for qualified carriers. That’s abetter experience for everyone.Daniel FurmanData Science Lead
Flexible Onboarding, Real Support
Parade built their pathway in-house, then scaled with help from a dedicated Bland engineer. Fast bug fixes, unmatched customization, and the freedom to scale make onboarding seamless.
The customization power of Bland’splatform is unmatched. We exploredcompetitors, but Bland was the only onethat let us fully control the conversationgraph and scale it massively.Daniel FurmanData Science Lead
See the Results for Yourself.
Reduce response times, enhance engagement, and scale effortlessly.