Powering the Fortune 5 Million

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We’re excited to announce that we are partnered with Rosie to help power the 5 million small businesses in need of AI conversational agents. Rosie builds AI phone agents that answer calls for small businesses to help them capture leads, set appointments, and serve customers 24/7.

Rosie works with over 1,300 small businesses across the U.S. and has processed more than 1.4 million phone calls, all powered by Bland. Together, we’re making it possible for local businesses to field every call, capture every lead, and serve every customer without missing opportunities or sacrificing family time.

Bland provides Rosie with the platform to sustain improved performance, natural conversations, and higher reliability. Their aim is to help thousands more small businesses answer calls, schedule appointments, and send details automatically so they can grow faster without playing phone tag.

Jordan Gal (Rosie's CEO) calls the Fortune 5 million: the plumbers, painters, karate instructors, lawyers, and local franchise owners who are too small for call centers but too busy to answer every ring.

“If I call your business and it goes to voicemail, I’m likely to move on,” Jordan said. “And for these owners, every missed call is a missed opportunity and missed income.”

For Rosie’s customers, phone calls are still the lifeblood of their business. “People might find you online,” Jordan explained, “but they make decisions over the phone.”

Why Rosie chose Bland AI

Rosie’s decision to partner with Bland wasn’t automatic. In fact, Jordan said the company originally stitched together its own tech stack transcription, synthesis, and large language model before realizing it needed something more unified and scalable.

“We were coordinating and orchestrating all these services, and it didn’t feel like a good long-term solution. When we found Bland, it just clicked,” he said.

Jordan pointed to three key reasons Rosie ultimately chose Bland over their previous provider, Vapi AI:

1. End-to-end performance. Bland combines voice synthesis, transcription, and intelligence in one platform giving Rosie complete control over every step of a call.
2. Data security. “Our customers include lawyers and professionals who are having real conversations about criminal matters or immigration status. With Bland’s open-source architecture, we can confidently tell our customers: your data is secure and stays private.”
3. The team. “Bland’s CEO personally got involved, pulled a team together, and worked with us until everything was right. That told us everything we needed to know. We walked away from that experience saying ‘these are ambitious, honest, hardworking people just like us.”

The future of voice AI for small business

“AI voice is one of the most expansive technologies out there. It doesn’t take jobs – it gives people leverage. It lets them focus on higher-value work, and it lets customers get answers instantly.”

To Jordan, Bland stood out for several reasons. First, Bland had integrated all three core components: speech synthesis, transcription, and LLM-into a unified platform. This gave Rosie much greater control over the technology and confidence in how it works. 

Second, Bland uses open-source models optimized specifically for phone conversations, not generic Al. 

The deciding factor came down to the team behind Bland and their commitment to making the partnership work.

"Words are real cheap" Jordan says. "Everyone makes big promises before you sign the deal. And then afterward is where you really get to see the character of the company that you're working with. For us, that was the final piece. The Bland team just didn’t stop until we were in a good place. We had executive attention that let us know that we were a priority."

For the Fortune 5 Million, every call matters. With Rosie now using Bland, it’s finally possible to answer them all.