Bland vs Regie.ai vs 11x vs Artisan (2026)
Samuel Oram-Jones, 9 min read
Four names come up for an AI tool that runs sales calls: Bland, Regie.ai, 11x, and Artisan. "AI calling" means something different on each, because the AI holds the conversation on one page and builds a queue for a rep on another. This comparison covers who speaks, what each costs, and what each publishes on security, as of November 2026.
Which is best, Bland, Regie.ai, 11x, or Artisan?
For calls that an AI voice agent places and holds, Bland is the best of the four as of November 2026, because its agent takes the whole conversation on inbound and outbound calls. Regie.ai and Artisan sell prospecting tools where a rep dials, and 11x's phone agent, Julian, is built around inbound qualification.
How do Bland, Regie.ai, 11x, and Artisan compare?
The biggest difference is what the AI does once a prospect picks up. Bland's agent talks, and the other three mostly use AI to find people, write messages, and decide who gets a call, with a person on the line in two of them. Bland publishes sub-200ms latency, and none of the three publishes a call latency figure.
Bland overview
Bland is a full stack voice AI provider for enterprises and contact centers running high-stakes inbound and outbound calls at volume. Its language model is a closed-source model it developed itself, so no outside AI lab sits in a call, and it supports 1 million concurrent calls.
Teams build calls in Pathways, which lays a conversation out as connected steps that can be tested before launch. Enterprise customers get dedicated orchestration and dedicated GPUs run by Bland. On Enterprise, branded iMessage agents run natively on the same pathways as voice.
A Bland agent moves from staging to production only when chosen simulated test cases pass chosen judges, and a new agent version takes a small share of calls first, with the rollout pausing when a KPI such as escalation rate gets worse.
Pros
- One AI company on every call, so a security team reviews one vendor
- One published rate for all of its AI, with no token charges
- #1 of 13 AI voices on Audio Realism Bench, 4 August 2026
- Dedicated orchestration and dedicated GPUs run by Bland, on Enterprise
- Native iMessage agents on Enterprise, sharing pathways with voice
- Staged releases that pause a new agent version when it performs worse than the last
Cons
- Overkill for a small prototype, because Bland is built for production calls at volume
Regie.ai overview
Regie.ai sells RegieGO, a credit-based prospecting platform for sales reps with enrichment, message drafting, a built-in CRM, and a parallel dialer. Regie.ai says the dialer "dials up to five lines at once, puts you on whoever picks up, and logs every outcome while you talk", which makes the rep the voice on every live call.
RegieGO provisions local numbers for a rep, and Regie.ai says it checks a do-not-call list before every call fires. Its AI does the research and the queue, and a person does the talking.
Pros
- A built-in CRM comes on every plan, with HubSpot and Salesforce sync
- A free plan with 250 one-time credits lets a rep try it first
Cons
- A rep speaks on every live call, so call volume is limited by headcount
- Calls draw down the same credits as research and enrichment
- No iMessage agents
11x overview
11x sells AI sales agents, Alice for outbound prospecting and Julian for inbound voice, chat, and SMS qualification. 11x says Julian handles "Every inbound lead qualified in real time across any channel", and it offers consented outbound calling among its features.
Pricing is annual, and Pro and Enterprise are custom-quoted on call volume, channels, and concurrency. 11x doesn't disclose the models behind its agents.
Pros
- Julian is a real AI phone agent for inbound voice, chat, and SMS
- Alice and Julian come under one vendor, with published Growth prices
Cons
- Voice starts at $5,333 a month on Growth before Pro or Enterprise are quoted
- Annual billing sits behind every published price
- No iMessage agents
Artisan overview
Artisan sells Ava, an AI BDR, a business development rep, that finds leads, handles replies, books meetings, and writes outbound email and social sequences. Artisan says "Ava emails, your reps dial", and it sells its AI dialer as an add-on per seat.
Plans are sized to lead volume, mailboxes, and dialer seats, and Artisan publishes no price, only "Pricing scoped on your plan".
Pros
- Ava handles email and social sequences and books meetings
- Salesforce and HubSpot sync both ways
Cons
- Reps take every call, and the dialer is a per-seat add-on
- No price is published for any plan
- No iMessage agents
Bland vs Regie.ai
Regie.ai suits a rep who wants research, a built-in CRM, and a parallel dialer in one seat, with HubSpot or Salesforce sync and self-serve plans that carry no contract. Bland suits a team that wants an AI agent on the call itself, so volume follows its 1 million concurrent calls rather than reps dialing. Regie.ai has SOC 2 on Enterprise, and Bland has SOC 2 Type II.
Bland vs 11x
11x is the closest of the three to Bland, because Julian is an AI phone agent that lists live transfers, bi-directional CRM sync, and SOC 2 Type II. The difference is how each is bought and built: 11x bills annually from $5,333 a month for voice and does not disclose its models, while Bland publishes a per-minute rate and runs its own closed-source model.
Bland vs Artisan
Artisan runs outbound campaigns over email and social, queues leads to a dialer and leaves the calls to reps, with Salesforce and HubSpot sync in both directions. Bland places and holds the calls itself, and where Artisan scopes every plan with sales, Bland publishes its rates.
How much do they cost?
Bland's self-serve Start plan costs $0.14 per minute and self-serve Build costs $0.12 per minute with a $299 monthly platform fee, covering all of its AI. Phone sits on top of Bland's rate, as of November 2026. Enterprise pricing is custom, set with Bland's sales team.
Regie.ai meters its rep dialer at five credits a minute once a call is answered, which on Pro's 5,000 credits at $49 a month is at most 1,000 answered minutes before any research or drafting draws on the same pool, and 11x and Artisan price seats or annual plans that cannot be set against a per-minute rate.
Bland pricing
Bland publishes one number per plan, and it covers the language model, transcription, and speech with no token charges. Phone is billed separately, on a customer's own carrier or on Bland's at pass-through cost, as are transfer minutes and a $0.015 minimum on each outbound attempt using Bland's telephony.
Warm transfer, a BAA, and dedicated GPUs run by Bland sit on Enterprise.
Regie.ai pricing
Regie.ai has a free plan with 250 one-time credits per person, Pro at $49 a month with 5,000 credits, and Team at $150 per seat a month with 15,000 credits per seat and two seats minimum. Enterprise is custom.
Regie.ai says "Calling runs on credits: half a credit to connect, then five a minute once anyone answers, voicemail included." A credit pool is shared with research, enrichment, and drafting, so the cost of a calling hour depends on how much else a rep runs.
11x pricing
11x says "Starting at $3,750 / mo" for Alice on Growth, and "11x starts at $36,000 per year on the Growth plan", charged per lead. Julian starts at $5,333 a month for voice and $2,417 for chat on Growth, billed annually, and Pro and Enterprise are custom-quoted.
Artisan pricing
Artisan lists Team, Scale, and Enterprise with no figures, and says "Plans are sized to your lead volume, mailboxes, and dialer seats." The AI dialer is sold per seat as an add-on.
What does each Bland plan include?
Enterprise is the plan regulated teams buy. It adds native iMessage agents alongside SMS and web chat, warm transfers, guardrails, a BAA, SSO, data residency, dedicated orchestration with dedicated GPUs run by Bland, and forward-deployed engineers who work beside a customer's team, with concurrency contracted to its volume and custom pricing.
How do they handle security and uptime?
Bland, 11x, and Artisan each list SOC 2 Type II, and they differ on what else they publish about medical calls, card data, and uptime. Regie.ai lists "SOC 2 and enterprise security" as an Enterprise bullet, and its security page returned a 404 when read on 5 November 2026.
11x lists SOC 2 Type II, CASA Tier 3, GDPR, and CCPA, and publishes no HIPAA line or uptime figure on its security page. Artisan lists SOC 2 Type II, audit logs, and SSO with SAML, and its terms say the services "are not tailored to comply with industry-specific regulations, including HIPAA, GLBA, or FISMA".
Bland includes a BAA, the contract HIPAA requires before a vendor handles patient information, on Enterprise. Its security program self-attests to PCI DSS v4.0.1 and holds FedRAMP 20x Class A, and Bland offers a 99.9% uptime SLA on every plan. Bland's pages on HIPAA compliant voice AI and PCI compliant voice AI go further.
For outbound calling, four TCPA guardrails come built in on Bland: AI disclosure, recording disclosure, self-introduction, and opt-out.
Which should a team pick?
A team that needs an AI agent to hold production calls, with dedicated orchestration with dedicated GPUs run by Bland and one AI company to review, should pick Bland, with more than 250 enterprise customers and over 1.3 billion calls handled.
Bland's published rates cover all of its AI, forward-deployed engineers work beside a customer's team on Enterprise, and its voice ranked first of 13 AI voices on Design Arena's Audio Realism Bench of 4 August 2026. Teams that care most about call length can read about Voice AI agents to reduce average handle time.
Use Bland when
- An AI agent must hold the live call in both directions
- A team wants dedicated orchestration and dedicated GPUs run by Bland
- A security team wants to review one AI company
- Customers should be reachable by branded iMessage as well as phone
Use Regie.ai when
- A rep does the talking on every live call and works from research, a built-in CRM, and a parallel dialer in one seat
- Headcount, not agent capacity, sets how many calls a team makes
Use 11x when
- A team takes outbound prospecting and inbound qualification from one vendor
- A team commits to annual billing
Use Artisan when
- A team has reps dial while an AI BDR runs email and social sequences
- A team buys through a sales-led quote
What results look like with Bland
Idaho Housing and Finance Association saves $750,000 a year by replacing its IVR with Bland, which handles 4,000 inbound calls a day and cut average call time by 20%.
"We save thousands of dollars a day."
Greg Blake, Chief Information Officer, Idaho Housing and Finance Association
How was this comparison made?
Bland, Regie.ai, 11x, and Artisan were compared on who speaks on a call, published price with each basis stated, security, and iMessage support, using each company's own pricing, security, channel, and terms pages read on 5 November 2026. Where a page publishes nothing, the table says No.
Related comparisons
- Bland against one rival: Bland vs Retell and Bland vs Vapi
- Other Bland comparisons: AI telemarketing software, AI appointment setters, and voice AI agents for call containment
- All pages: Bland's comparison hub
Frequently asked questions
Which is better for sales calls, Bland, Regie.ai, 11x, or Artisan?
Bland is better when an AI agent must hold the call, because its agent runs inbound and outbound conversations on one platform with its own models. Regie.ai and Artisan put a rep on the line, and 11x's Julian is built around inbound qualification.
Which of the four is cheapest?
None can be ranked on one figure, because each prices something different. Regie.ai charges $49 a month on Pro with calls paid in credits, 11x starts Alice at $3,750 a month, Artisan publishes no price, and Bland's $0.14 on self-serve Start or $0.12 on self-serve Build covers all of its AI per minute before phone.
Does Bland's rate include phone?
No, Bland's rate covers its language model, transcription, and speech, and phone is billed separately, on a customer's own carrier or on Bland's at pass-through cost. Regie.ai provisions local numbers for its dialer and draws calls from its credits.
Does Regie.ai, 11x, or Artisan support iMessage?
Regie.ai doesn't offer iMessage agents, 11x doesn't offer iMessage agents, and Artisan doesn't offer iMessage agents, as of November 2026. Bland runs branded iMessage agents natively on Enterprise, which send and receive photos, videos, files, voice memos, and tapbacks, and share the same pathways as its voice agents.
Is Bland only for outbound calls?
No, Bland runs inbound and outbound calls, including AI receptionist and contact center work, and it also runs SMS and web chat.
Is Bland only for developers?
No, Bland isn't only for developers. Pathways gives teams a visual builder, Norm helps build agents, and on Enterprise forward-deployed engineers build alongside a customer's team.
